Assoc. Prof. Peter Mathews Mhagama

Assoc. Prof. Peter Mathews Mhagama

Author

Language & Communication Studies

12 publications

Dr Peter Mhagama is Associate Professor in the department of Language and Communication at the Malawi University of Business and Applied Sciences, formerly University of Malawi, the Polytechnic. He holds a PhD in Mass Communication research obtained in 2015 from the University of Leicester in the UK...

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Donor Funding to Community Radio Stations in Malawi and its Impact on their performance

Journal Article
Published 2 years ago, 687 views
Author
Assoc. Prof. Peter Mathews Mhagama
Co-authors
Assoc. Prof. Peter Mathews Mhagama
Abstract
Many community radio stations in developing countries rely on donor funding for their sustainability. This raises some questions with regard to how they fulfil their social mission of promoting the participation of the community in the activities of the radio. This article examines how donor funding to community radio stations can affect the performance of the stations, because it has potential to divert the attention of the stations from serving the community to broadcasting externally produced programmes. Based on a case study of Nkhotakota community radio station in Malawi, data were collected through face-to-face interviews with key informants and focus-group discussions with the listeners of the station. The article argues that donor funding, though important for the sustainability of the stations, can erode their identity, because they start concentrating on attracting donors to sponsor programmes. These donors also start to influence the agendas of community radio stations. The article concludes that, overall, the participation of ordinary people in the media is negatively affected.
Year of Publication
2015
Journal Name
Journal of Southern African Studies
Volume
41
Issue
6
Page Numbers
1301-1314
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