Purpose – The purpose of this paper is to provide a systematic review of studies on antecedents of the
corporate reputation of higher education institutions (HEIs) from the perspectives of employees
Design/methodology/approach – The approach is an examination of previous literature on antecedents of
corporate reputation in HEIs, published between 2010 and 2020.
Findings – The findings show that general and specific factors of corporate reputation in HEIs are being
employed as strategic tools to survive the competitive nature of the higher education landscape.
Originality/value – Factors of corporate reputation in HEIs from the perspectives of employees are an
understudied area with little academic literature available.
Keywords Reputation management, Higher education institutions, Social capital, Systematic review,
Employee empowerment, Corporate social responsibility