Dr. Sufyan Rashid

Dr. Sufyan Rashid

Author

Language & Communication Studies

3 publications

Dr. Sufyan Rashid is a lecturer in the School of Education, Communication and Media Studies, Malawi University of Business and Applied Sciences. Dr. Rashid holds a Bachelors Degree and Master of Human Sciences (Communication) from International Islamic University Malaysia. In 2021, he obtained his P...

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Antecedents of corporate reputation with employees in higher education institutions: a systematic review

Journal Article
Published 2 years ago, 471 views
Author
Dr. Sufyan Rashid
Co-authors
Dr. Hasrina Mustafa, Dr. Sufyan Rashid
Abstract
Purpose – The purpose of this paper is to provide a systematic review of studies on antecedents of the
corporate reputation of higher education institutions (HEIs) from the perspectives of employees
Design/methodology/approach – The approach is an examination of previous literature on antecedents of
corporate reputation in HEIs, published between 2010 and 2020.
Findings – The findings show that general and specific factors of corporate reputation in HEIs are being
employed as strategic tools to survive the competitive nature of the higher education landscape.
Originality/value – Factors of corporate reputation in HEIs from the perspectives of employees are an
understudied area with little academic literature available.
Keywords Reputation management, Higher education institutions, Social capital, Systematic review,
Employee empowerment, Corporate social responsibility
Year of Publication
2020
Journal Name
International Journal of Educational Management
Volume
35
Issue
1
Page Numbers
297-309
Supporting Files
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